Spotter Studio is an AI platform designed to help YouTube creators ideate, research, and plan high-performing videos. Developed in close partnership with creators, the platform combines brainstorming tools with workflows that generate personalized video ideas and content according to each creator’s unique style and likeness. Studio empowers creators to move from inspiration to execution faster, transforming the way ideas develop.
I joined Spotter as a Principal Product Designer and overtime became head of design, leading the vision for Studio alongside my product and engineering counterparts.
We created a chat based experience as the core ideation feature of the platform. Built around a multi-agent system, the chat intelligently switches between specialized creative tools, like title generation, thumbnail creation, trend research, and ideation, while maintaining the fluidity of a single conversation. Each interaction feels personal and contextual, powered by persistent user memory and smart suggestions that understand a creator’s channel, tone, and goals.
In order to make the platform feel like a real creative partner instead of a standard chatbot we needed to figure out how best to incorporate memory. The AI needed to remember the creator’s style, ideas you’ve liked, projects you’ve working on, and the way you talk about your content. This lets the platform build on past conversations, keep track of long-term concepts, and give you ideas that actually fit your brand.
The Projects section in Spotter Studio transforms fleeting creative sparks into fully realized video concepts. When creators discover promising ideas through chat (standout title, thumbnail, or concept) they can save them into projects for deeper exploration. Each project becomes a dedicated creative space where the idea evolves - creators can refine titles, iterate on visuals, analyze data-driven insights, and build out complete video packages.
Projects maintain full context from the chat that inspired them, ensuring continuity between discovery and development. Within a project, creators can visualize variations, explore “why it works” explanations, and prepare ideas for production, all within an organized, visually guided workflow.
Improved onboarding flow geared towards tailoring the platform to the creator’s preferences, style and likeness.
